عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750659807
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
ebook16105
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Creating powerful brands in consumer, service and industrial markets
General Material Designation
[Electronic Resource]
First Statement of Responsibility
/ Leslie de Chernatony and Malcolm McDonald
EDITION STATEMENT
Edition Statement
3rd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford ;Boston [Mass.]
Name of Publisher, Distributor, etc.
: Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
, 2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 467 p.
Other Physical Details
: ill. ; 24 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Brand name products--Planning
Branding (Marketing)
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
,
27
PERSONAL NAME - PRIMARY RESPONSIBILITY
De Chernatony, L
PERSONAL NAME - SECONDARY RESPONSIBILITY
McDonald, Malcolm
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
658.8,27
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
0750659807.pdf
Electronic Format Type
0
old catalog
e
BL
1
a
Y
