عنوان
پدید آورنده
موضوع
رده
HF,5822,.D78813,2005
HF
,
5822
,.
D78813
,
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Qualification
(alk. paper)
(Number (ISBN
0749443669
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
ebook15752
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The advertised mind
General Material Designation
[Electronic Resource]
Other Title Information
:groundbreaking insights into how our brains respond to advertising
First Statement of Responsibility
/ Erik du Plessis
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;Sterling, Va.
Name of Publisher, Distributor, etc.
: Kogan Page,
Date of Publication, Distribution, etc.
, 2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 232 p.
Other Physical Details
: ill. ; 25 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [221]-226) and index.
UNIFORM TITLE
[Reclame en ons brein.English]
TOPICAL NAME USED AS SUBJECT
Advertising--Psychological aspects
Advertising--Research
Human information processing--Research
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
,
01
,
9
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
,
5822
,.
D78813
,
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Du Plessis, Erik
PERSONAL NAME - SECONDARY RESPONSIBILITY
Millward Brown (Firm
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
659.1,01,9
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
0749443669.pdf
Electronic Format Type
0
Electronic Format Type
0
old catalog
e
BL
1
a
Y
