عنوان
پدید آورنده
موضوع
رده
P,96,.E25,T86,2004
P
,
96
,.
E25
,
T86
,
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749441089
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
ebook15742
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Media monoliths
General Material Designation
[Electronic Resource]
Other Title Information
:how great media brands thrive and survive
First Statement of Responsibility
/ Mark Tungate
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;Sterling, VA
Name of Publisher, Distributor, etc.
: Kogan Page,
Date of Publication, Distribution, etc.
, c2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 261 p., [16] p. of plates
Other Physical Details
: col. ill. ; 24 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [250]-251) and index.
TOPICAL NAME USED AS SUBJECT
Mass media--Economic aspects
Brand name products.
DEWEY DECIMAL CLASSIFICATION
Number
338
.
4
,
730223
LIBRARY OF CONGRESS CLASSIFICATION
Class number
P
,
96
,.
E25
,
T86
,
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Tungate, Mark, 1967
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
338.4,730223
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
0749441089.pdf
Electronic Format Type
0
old catalog
e
BL
1
a
Y
