عنوان
پدید آورنده
موضوع
رده
HF,5415.1255,.L54,2009
HF
,
5415
.
1255
,.
L54
,
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Terms of Availability and/or Price
alk. paper)
(Number (ISBN
0136043313 (hardback
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
ebook32012
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Six rules for brand revitalization
General Material Designation
[Electronic Resource]
Other Title Information
:learn how companies like McDonald's can re-energize their brands
First Statement of Responsibility
/ Larry Light and Joan Kiddon
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
: Wharton School Pub.,
Date of Publication, Distribution, etc.
, c2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 218 p.
Other Physical Details
: ill. ; 24 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
OTHER VARIANT TITLES
Variant Title
Brand revitalization
TOPICAL NAME USED AS SUBJECT
McDonald's Corporation--Case studies
Branding (Marketing)--Management
Brand name products--Management
Product life cycle.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
,
27
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
,
5415
.
1255
,.
L54
,
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Light, Larry
PERSONAL NAME - SECONDARY RESPONSIBILITY
Kiddon, Joan� 1949
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
658.8,27
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
9780136043317.pdf
Electronic Format Type
0
old catalog
e
BL
1
a
Y
