:how ordinary people create extraordinary products
First Statement of Responsibility
/ Craig M. Vogel, Jonathan Cagan, Peter Boatwright
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
: Wharton School Pub.,
Date of Publication, Distribution, etc.
, c2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxx, 237 p.
Other Physical Details
: ill., ports. ; 24 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
e
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.