عنوان
پدید آورنده
موضوع
رده
HF5415.135 .C72 2000
HF5415
.
135
.
C72
2000
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0070275432
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
100096
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic marketing
General Material Designation
[Book]
First Statement of Responsibility
/ David W. Cravens
EDITION STATEMENT
Edition Statement
6th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: Irwin/McGraw-Hill,
Date of Publication, Distribution, etc.
, c2000.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 752 p.
Other Physical Details
: , ill.
SERIES
Series Title
(The Irwin/McGraw-Hill series in marketing)
GENERAL NOTES
Text of Note
زبان: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Marketing, Decision making
Marketing, Management
Marketing, Management, Case studies
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
135
Book number
.
C72
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Cravens, David W.
ORIGINATING SOURCE
Country
ایران
Agency
Central Library of martyr Chamran
ELECTRONIC LOCATION AND ACCESS
Access number
42
Access number
41
Electronic name
42.pdf
Electronic name
41.pdf
old catalog
p
BL
1
a
Y
