عنوان
پدید آورنده
موضوع
رده
HF5415 .W54 2011 R
HF5415
.
W54
2011
R
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
۹۷۸۱۴۰۵۱۶۱۷۸۷
NATIONAL BIBLIOGRAPHY NUMBER
Number
BL2106
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Wiley international encyclopedia of marketing
General Material Designation
[book]
First Statement of Responsibility
/ editors-in-chief, Jagdish Sheth, Naresh Malhotra.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, West Sussex
Name of Publisher, Distributor, etc.
: Wiley
Date of Publication, Distribution, etc.
, 2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
7 v.
Other Physical Details
: ill.
Dimensions
; 26 cm.
CONTENTS NOTE
Text of Note
1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
0
TOPICAL NAME USED AS SUBJECT
Marketing -- Encyclopedias
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8003
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
W54
2011
R
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Malhotra, Naresh K. ,editor.
Sheth, Jagdish N, editor.
ORIGINATING SOURCE
Country
Iran
p
BL
270410
a
Y
