عنوان
پدید آورنده
موضوع
رده
HF5415 .Y7917 2011 R
HF5415
.
Y7917
2011
R
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780470746875 (hardback)
(Number (ISBN
9781119973522 (ebk)
(Number (ISBN
9781119978503 (ebk)
(Number (ISBN
9781119978510 (ebk)
NATIONAL BIBLIOGRAPHY NUMBER
Number
BL2138
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The marketer's handbook :
Other Title Information
reassessing marketing techniques for modern business /
First Statement of Responsibility
Laurie Young.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, West Sussex, U.K :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 494 p. :
Other Physical Details
ill. ;
Dimensions
25 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references(p. [469]-477) and index.
SUMMARY OR ABSTRACT
Text of Note
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
TOPICAL NAME USED AS SUBJECT
Marketing.
BUSINESS & ECONOMICS / Sales & Selling
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
Y7917
2011
R
PERSONAL NAME - PRIMARY RESPONSIBILITY
Young, Laurie,1955-
ORIGINATING SOURCE
Date of Transaction
20150224145852.0
BL
270410
Y
