عنوان
پدید آورنده
موضوع
رده
HF5823 .A758 2013
HF5823
.
A758
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781452203638 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
BL2274
LANGUAGE OF THE ITEM
Language of Original Work
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising creative :
Other Title Information
strategy, copy, design /
First Statement of Responsibility
Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.
EDITION STATEMENT
Edition Statement
3rd edition.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 420 pages :
Other Physical Details
illustrations (some color) ;
Dimensions
28 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 395-410) and index.
CONTENTS NOTE
Text of Note
Copy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix.
0
TOPICAL NAME USED AS SUBJECT
Advertising.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
A758
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Altstiel, Tom.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Grow, Jean.
ORIGINATING SOURCE
Date of Transaction
20130918155106.0
Cataloguing Rules (Descriptive Conventions))
rda
BL
270410
Y
