عنوان
پدید آورنده
موضوع
رده
HD9980.5 .S42517 2010
HD9980
.
5
.
S42517
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781849205740 (set : hrd.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
BL2221
LANGUAGE OF THE ITEM
Language of Original Work
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Service marketing /
First Statement of Responsibility
edited by Steve Baron.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Los Angeles :
Name of Publisher, Distributor, etc.
SAGE,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
4 v. :
Other Physical Details
ill. ;
Dimensions
24 cm.
SERIES
Series Title
Sage library in marketing
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
0
TOPICAL NAME USED AS SUBJECT
Service industries-- Marketing.
Service industries-- Management.
Customer services-- Marketing.
Customer services-- Management.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9980
.
5
Book number
.
S42517
2010
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Baron, Steve, (J. Steve)
ORIGINATING SOURCE
Date of Transaction
20120511165909.0
BL
270410
Y
