عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Qualification
(hbk. : alk. paper)
(Number (ISBN
9783642120923
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
120
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The right sensory mix
General Material Designation
[Book]
Other Title Information
:targeting consumer product development scientifically
First Statement of Responsibility
/ Diana Derval
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Berlin ;New York
Name of Publisher, Distributor, etc.
: Springer,
Date of Publication, Distribution, etc.
, c2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 146 p.
Other Physical Details
: , ill. (some col.) , 24 cm.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Printed
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Consumer behavior, Psychological aspects
Consumers' preferences
Senses and sensation
Target marketing
Product differentiation
Verbraucherverhalten, swd
Preaferenz, swd
Wahrnehmung, swd
Produktdifferenzierung, swd
Zielgruppe, swd
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8342
PERSONAL NAME - PRIMARY RESPONSIBILITY
Derval, Diana.
ORIGINATING SOURCE
Country
Iran
Agency
دانشگاه تهران پردیس البرز
ELECTRONIC LOCATION AND ACCESS
Access number
9783642120923.pdf
Date and Hour of Consultation and Access
9783642120923.pdf
Electronic name
42.pdf
old catalog
Printed
BL
1
a
Y
