عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9783790826395
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
28
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Success Factors of Regional Strategies for Multinational Corporation
General Material Designation
[Book]
Other Title Information
:Appropriate Degrees of Management Autonomy and Product Adaptation
First Statement of Responsibility
/ [electronic resource]
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Heidelberg
Name of Publisher, Distributor, etc.
: Physica-Verlag
Date of Publication, Distribution, etc.
, Jan. 2011Secaucus : Springer [Distributor].
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 289 p.
Other Physical Details
:, ill, 23.500 015.500 cm.
SERIES
Series Title
(Contributions to Management Science Ser.)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Printed
CONTENTS NOTE
Text of Note
AnnotationThis work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.
SERIES
Title
: SpringerLink ebooks - Business and Economics (2011)
TOPICAL NAME USED AS SUBJECT
Electronic books
International Business Enterprises
Industrial Management, Mathematical Models
Business & Economics, International, General
Business & Economics, Industrial Management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
049015118
PERSONAL NAME - PRIMARY RESPONSIBILITY
Heinecke, PatrickAuthor.
ORIGINATING SOURCE
Country
Iran
Agency
دانشگاه تهران پردیس البرز
ELECTRONIC LOCATION AND ACCESS
Access number
9783790826395.pdf
Date and Hour of Consultation and Access
9783790826395.pdf
old catalog
Printed
BL
1
a
Y
