SECTION 1- Changing Ideas in Strategy: A Prologue.- SECTION 2- Emergent Missions: Towards Holistic Performance Scorecard: A New Strategic Initiative.- Northern India Call Centre Ltd..- IWM Project by IOCW: A Case Study on Failure of a Successful Project.- SECTION 3 - Organizational Forms: Strategic Issues in SME's.- Is Small Beautiful (I).- Supply Chain(SC) Departments of Defenders, Prospectors and Analyzers: A Literature Review and Few Propositions.- Smuggling Problems Brought on Track.- SECTION 4 - Emergent Resources: The Drivers of Change in Indian Autocomponent Industry: A Study of Innovation Attributes.- A Dependency based View of Organizational Social Capital (OSC).- SECTION 5 - Geographic Locus and Other Issues: Critical Success Factors to Collaborate in Cross Border Alliances: Experiences of Indian Manufacturing Enterprises.- Advertising and Firm Value: Mapping the Relationship between Advertising, Profitability and Business Strategy in India.- Designing Shopping Mall Servicescapes: A Problem Structuring Methods (PSMs) Approach.- Inorganic Growth Strategies: An Empirical Analysis of Who Benefits from them.- SECTION 6 - Epilogue