عنوان
پدید آورنده
موضوع
رده
HF 5825.5 .B37
HF
5825
.
5
.
B37
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
164019
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Essentials of media planning
General Material Designation
[Book]
Other Title Information
: a marketing viewpoint
First Statement of Responsibility
/ Arnold M.Barban Steohen M.Cristol Franl J.Kopek
EDITION STATEMENT
Edition Statement
2nded
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
N.P
Name of Publisher, Distributor, etc.
: Lincolnwood Illinois: NTC
Date of Publication, Distribution, etc.
, xii,160p.: table,diagrs; 25 cm
GENERAL NOTES
Text of Note
انگليسي
TOPICAL NAME USED AS SUBJECT
Advertising madia planning
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5825
.
5
Book number
.
B37
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Barban
Part of Name Other than Entry Element
,Arnold M
Relator Code
, author
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Cristol
Entry Element
Kopec
Part of Name Other than Entry Element
,Steven M
Part of Name Other than Entry Element
,Frank J
ORIGINATING SOURCE
Country
Iran
Agency
Central Library Of Tehran University
Old cataloging
BL
1
Y
