عنوان
پدید آورنده
موضوع
رده
HF 5415 .C6944 1990
HF
5415
.
C6944
1990
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0-256-07898-x
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
163294
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic marketng management
General Material Designation
[Book]
Other Title Information
: cases and applicatiions
First Statement of Responsibility
/ David W. Cravens , Charles W. Lamb
EDITION STATEMENT
Edition Statement
3rd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Homewood
Name of Publisher, Distributor, etc.
: Irwin INC
Date of Publication, Distribution, etc.
, 1990
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 742 p.
Other Physical Details
: ill .; 24cm
GENERAL NOTES
Text of Note
انگليسي
Text of Note
Rev. ed. of : Strategic marketing cases and applications . 2nd ed. 1986
TOPICAL NAME USED AS SUBJECT
Marketing--Case studies
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
Book number
.
C6944
1990
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Cravens
Part of Name Other than Entry Element
, Diavid W
Relator Code
, مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Lamb
Entry Element
Cravens
Part of Name Other than Entry Element
, Charles W
Part of Name Other than Entry Element
, David W. Strategic marketing cases and applications
ORIGINATING SOURCE
Country
Iran
Agency
Central Library Of Tehran University
Old cataloging
BL
1
Y
