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عنوان
Basic marketing
پدید آورنده
/ E. Jerome McCarthy, William D. Perrealt.,McCarthy
موضوع
Marketing -- Management
رده
HF
5415
.
M369
1987
کتابخانه
Central Library and Documents Center of Tehran University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
66466179
-
61112362
-
021
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
81-85274-07-x.
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
162964
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Basic marketing
General Material Designation
[Book]
Other Title Information
: a managerial approach
First Statement of Responsibility
/ E. Jerome McCarthy, William D. Perrealt.
EDITION STATEMENT
Edition Statement
9th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Delhi
Name of Publisher, Distributor, etc.
: Universal Book Stall
Date of Publication, Distribution, etc.
, 1987
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii , 735 , 26 p.
Other Physical Details
: ill.
Dimensions
; 24 cm.
GENERAL NOTES
Text of Note
انگليسي
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 696-717) and indexes.
TOPICAL NAME USED AS SUBJECT
Marketing -- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
Book number
.
M369
1987
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
McCarthy
Part of Name Other than Entry Element
, E. Jerome
Relator Code
, مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Perreault
Part of Name Other than Entry Element
, William D.
ORIGINATING SOURCE
Country
Iran
Agency
Central Library Of Tehran University
Old cataloging
BL
1
Y
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