عنوان
پدید آورنده
موضوع
رده
HF 5415.13 .M369 1990
HF
5415
.
13
.
M369
1990
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0-256-08398-3.
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
162951
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Basic marketing
General Material Designation
[Book]
Other Title Information
: a managerial approach
First Statement of Responsibility
/ E. Jerome McCarthy, William D. Perreault.
EDITION STATEMENT
Edition Statement
10th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: Irwin
Date of Publication, Distribution, etc.
, 1990
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii , 734 p.
Other Physical Details
: ill. , diagrs.
Dimensions
; 25 cm.
GENERAL NOTES
Text of Note
انگليسي
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes indexes.
TOPICAL NAME USED AS SUBJECT
Marketing -- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
Book number
.
M369
1990
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
McCarthy
Part of Name Other than Entry Element
, E. Jerome (Edmund Jerome)
Relator Code
, مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Perreault
Part of Name Other than Entry Element
, William D.
ORIGINATING SOURCE
Country
Iran
Agency
Central Library Of Tehran University
Old cataloging
BL
1
Y
