عنوان
پدید آورنده
موضوع
رده
HF 5415 .K453
HF
5415
.
K453
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Terms of Availability and/or Price
خریداری
(Number (ISBN
0205059805
NATIONAL BIBLIOGRAPHY NUMBER
Number
02BL0000000011218
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic marketing problems
First Statement of Responsibility
Roger A. Kerin, Robert A. Peterson
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
Allyn and Bacon
Date of Publication, Distribution, etc.
,c1978
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 427 p. ill. 25 cm.
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
cases and comments
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
غیرمرجع
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographies.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing- Case studies
Entry Element
Marketing- Decision making
Entry Element
Marketing- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
Classification Record Number
.
K453
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Kerin, Roger A.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Relator Code
AU
Entry Element
Peterson, Robert A.)Robert Allen(,1944-
