NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
۵۴۹۴۲۷
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
فارسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
استراتژي هاي رقابتي رسانه
General Material Designation
[کتاب هاي فارسي و عربي]
First Statement of Responsibility
/ سيلويا ام. چان - آلمستد
Subsequent Statement of Responsibility
؛ ترجمه محمد اعرابي، عليرضا هاشمي، رحيم زارع
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
تهران
Name of Publisher, Distributor, etc.
: دفتر پژوهشهاي فرهنگي
Date of Publication, Distribution, etc.
، ۱۳۹۴
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
[۲۷۶] ص.
Other Physical Details
: مصور، جدول
SERIES
Series Title
فرهنگ ومديريت
Volume Designation
؛ ۱۱۱
GENERAL NOTES
Text of Note
واژه‌نامه
Text of Note
978-964-379-329-6 ISBN
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
عنوان اصلي : Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
کتابنامه
PARALLEL TITLE PROPER
Parallel Title
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
TOPICAL NAME USED AS SUBJECT
Entry Element
پخش برنامه -- مديريت
Entry Element
کالاهاي مارک دار -- مديريت
Entry Element
برندسازي (بازاريابي)
DEWEY DECIMAL CLASSIFICATION
Number
۳۸۴
چ
۱۹
الف
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
چان - اومستد
Entry Element
Chan - Olmsted
Part of Name Other than Entry Element
، سيلويا ام.
Part of Name Other than Entry Element
, Sylvia M.
ba
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
اعرابي
Entry Element
هاشمي
Entry Element
زارع
Part of Name Other than Entry Element
، سيد محمد
Part of Name Other than Entry Element
، سيد عليرضا
Part of Name Other than Entry Element
، رحيم
Dates
، ۱۳۳۰ -
Dates
، ۱۳۵۴ -
Dates
، ۱۳۵۴ -
CORPORATE BODY NAME - SECONDARY RESPONSIBILITY
Entry Element
دفتر پژوهشهاي فرهنگي
ORIGINATING SOURCE
Country
ایران
فهرستنويسي قبلي
BF
1
