NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
۴۱۱۸۴۲
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
فارسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
بازاريابي راهبردي
General Material Designation
[کتاب هاي فارسي و عربي]
Other Title Information
: برنامه‌ريزي و نظارت
First Statement of Responsibility
/ گرام دراموند، جان انسور، روث اشفورد
Subsequent Statement of Responsibility
؛ ترجمه شهريار عزيزي، محمد مقدسي، مهرداد عظيمي
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
تهران
Name of Publisher, Distributor, etc.
: سازمان مطالعه و تدوين کتب علوم انساني دانشگاهها (سمت)، مرکز تحقيق و توسعه علوم انساني
Date of Publication, Distribution, etc.
، ۱۳۹۰
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
نوزده، ۳۹۵ ص.
Other Physical Details
: جدول، نمودار
SERIES
Series Title
سازمان مطالعات و تدوين کتب علوم انساني دانشگاهها (سمت)
Series Title
مديريت
Volume Designation
؛ ۱۵۱۶
Volume Designation
؛ ۱۱۶
GENERAL NOTES
Text of Note
978 :-964-530-670-8 ISBN
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
عنوان اصلي: 2008 ,Strategic marketing: planning and control, 3rd ed
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
کتابنامه
PARALLEL TITLE PROPER
Parallel Title
2008 ,Strategic marketing: planning and control, 3rd ed
TOPICAL NAME USED AS SUBJECT
Entry Element
بازاريابي -- مديريت
Entry Element
بازاريابي -- تصميم‌گيري
Entry Element
بازاريابي -- برنامه‌ريزي
DEWEY DECIMAL CLASSIFICATION
Number
۶۵۸
/
۸
د
۴۱۷
ب
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
دراموند
Entry Element
Drummond
Part of Name Other than Entry Element
، گريم
Part of Name Other than Entry Element
, Graeme
ba
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
انسور
Entry Element
Ensor
Entry Element
اشفورد
Entry Element
Ashford
Entry Element
عزيزي
Entry Element
مقدسي
Entry Element
عظيمي
Part of Name Other than Entry Element
، جان
Part of Name Other than Entry Element
, John
Part of Name Other than Entry Element
، روت
Part of Name Other than Entry Element
, Ruth
Part of Name Other than Entry Element
، شهريار
Part of Name Other than Entry Element
، محمد
Part of Name Other than Entry Element
، مهرداد
Dates
، ۱۳۵۸ -
Dates
، ۱۳۶۵ -
Dates
، ۱۳۶۱ -
ba
ba
CORPORATE BODY NAME - SECONDARY RESPONSIBILITY
Entry Element
سازمان مطالعه و تدوين کتب علوم انساني دانشگاهها. مرکز تحقيق و توسعه علوم انساني (سمت)
ORIGINATING SOURCE
Country
ایران
فهرستنويسي قبلي
BF
1
