عنوان
پدید آورنده
موضوع
رده
۶۵۸ /۸۳۴۲ گ ۷۵۱ پ
۶۵۸
/
۸۳۴۲
گ
۷۵۱
پ
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
۳۵۶۴۳۷
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
فارسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
پشت پرده خريد
General Material Designation
[کتاب هاي فارسي و عربي]
Other Title Information
: کشف محرکهاي احساسي خريد
First Statement of Responsibility
/ ليندا گودمن، ميشل هلين
Subsequent Statement of Responsibility
؛ ترجمه: احمد روستا، ميترا مهاجري، ياسمين رازقي
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
تهران
Name of Publisher, Distributor, etc.
: کلک سيمين
Date of Publication, Distribution, etc.
، ۱۳۹۰
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
۲۸۸ ص.
Other Physical Details
: جدول
GENERAL NOTES
Text of Note
978-600-5468-37-3 ISBN
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
عنوان اصلي: 2009 ,Why customers really buy: uncovering the emotional triggers that drive sales
PARALLEL TITLE PROPER
Parallel Title
2009 ,Why customers really buy: uncovering the emotional triggers that drive sales
OTHER VARIANT TITLES
Variant Title
کشف محرکهاي احساسي خريد
TOPICAL NAME USED AS SUBJECT
Entry Element
مصرف‌کنندگان -- رفتار
Entry Element
بازاريابي -- جنبه‌هاي روانشناسي
DEWEY DECIMAL CLASSIFICATION
Number
۶۵۸
/
۸۳۴۲
گ
۷۵۱
پ
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
گودمن
Entry Element
Goodman
Part of Name Other than Entry Element
، ليندا
Part of Name Other than Entry Element
, Linda
Dates
، ۱۹۴۸ - م.
ba
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
هلين
Entry Element
Helin
Entry Element
روستا
Entry Element
مهاجري
Entry Element
رازقي
Part of Name Other than Entry Element
، ميچل
Part of Name Other than Entry Element
, Michelle
Part of Name Other than Entry Element
، احمد
Part of Name Other than Entry Element
، ميترا
Part of Name Other than Entry Element
، ياسمين
Dates
، ۱۳۲۷ -
ba
ORIGINATING SOURCE
Country
ایران
فهرستنويسي قبلي
BF
1
