عنوان
پدید آورنده
موضوع
رده
HD .Z45 9980.5 2003
HD
.
Z45
9980
.
5
2003
کتابخانه
محل استقرار
استان: Mazandaran ـ شهر: Behshahr
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0072471425 )alk. paper(
INTERNATIONAL STANDARD SERIAL NUMBER
Terms of Availability and/or Price
غیرمرجع
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Services marketing
First Statement of Responsibility
Valarie A. Zeithaml, Mary Jo Bitner
EDITION STATEMENT
Edition Statement
3rd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
McGraw-Hill/Irwin,
Date of Publication, Distribution, etc.
c2003
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 668 p. , ill. , 26 cm.
NOTES PERTAINING TO SUBJECT ACCESS
Text of Note
غیرمرجع
NOTE RELATING TO THE COPY IN HAND
Text of Note
1
SUMMARY OR ABSTRACT
Text of Note
Includes bibliographical references and index.
OTHER VARIANT TITLES
Variant Title
integrating customer focus across the firm
TOPICAL NAME USED AS SUBJECT
Entry Element
Service industries, Marketing
Entry Element
Customer services
Entry Element
Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
Classification Record Number
9980
.
5
Book number
.
Z45
2003
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Zeithaml, Valarie A.
Entry Element
Title
Bitner, Mary Jo.
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
1
English Book
