عنوان
پدید آورنده
موضوع
رده
HF 5823 .A15 1987
HF
5823
.
A15
1987
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Englewood Cliffs, N.J.
Name of Publisher, Distributor, etc.
Prentice-Hall
Date of Publication, Distribution, etc.
1987
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 564 p. : ill. ; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographies and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
David A. Aaker, John G. Myers
ORIGINAL VERSION NOTE
Text of Note
1
TOPICAL NAME USED AS SUBJECT
Entry Element
، Advertising - Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5823
.
A15
1987
OTHER CLASS NUMBERS
Class number
CA
Class number
659
.
1
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Aaker, David A.
Relator Code
AU
AU Myers, John G. 1933-
TI
