عنوان
پدید آورنده
موضوع
رده
HF 5415.5 .P458 2011
HF
5415
.
5
.
P458
2011
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Managing customer relationships: a strategic framework
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J.
Name of Publisher, Distributor, etc.
Wiley
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 512 p.: ill.; 26 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Don Peppers, Martha Rogers
ORIGINAL VERSION NOTE
Text of Note
1
CONTENTS NOTE
Text of Note
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others
TOPICAL NAME USED AS SUBJECT
Entry Element
، Customer relations - Management
Entry Element
، Consumers' preferences
Entry Element
، Relationship marketing
Entry Element
، Information storage and retrieval systems - Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/12
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
5
.
P458
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Peppers, Don.
Relator Code
AU
AU Rogers, Martha 1952-
TI
