عنوان
پدید آورنده
موضوع
رده
HF 5415.32 .C65 2011
HF
5415
.
32
.
C65
2011
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behavior knowledge for effective sports and event marketing
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Psychology Press
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiv, 314 p.: ill.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
edited by Lynn R. Kahle, Angeline G. Close
ORIGINAL VERSION NOTE
Text of Note
1
TOPICAL NAME USED AS SUBJECT
Entry Element
، Consumer behavior
Entry Element
Marketing ، Sports
Entry Element
Marketing ، Special events
Entry Element
، Communication in marketing
DEWEY DECIMAL CLASSIFICATION
Number
796
.
06/98
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
32
.
C65
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
AU Kahle, Lynn R.
AU Close, Angeline
TI
