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Classic failures in product marketing: marketing principles violations and how to avoid them
پدید آورنده
Hendon, Donald W.
موضوع
، Product management,، Business failures - United States,، Marketing - United States,، New products - United States
رده
HF
5415
.
15
.
H46
1989
کتابخانه
Central Library and Documentation Center
محل استقرار
استان:
Kerman
ـ شهر:
Kerman
تماس با کتابخانه :
03433257204
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Classic failures in product marketing: marketing principles violations and how to avoid them
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Quorum Books
Date of Publication, Distribution, etc.
1989
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
205 p. ; 24 cm.
GENERAL NOTES
Text of Note
Includes indexes
Text of Note
Includes bibliographical references
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Donald W. Hendon
ORIGINAL VERSION NOTE
Text of Note
1
TOPICAL NAME USED AS SUBJECT
Entry Element
، Product management
Entry Element
، Business failures - United States
Entry Element
، Marketing - United States
Entry Element
، New products - United States
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
15
.
H46
1989
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Hendon, Donald W.
Relator Code
AU
TI
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