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عنوان
Strategic marketing problems : cases and comments
پدید آورنده
Kerin, Roger A.
موضوع
Case studies ، Marketing - Decision making,Case studies ، Marketing - Management
رده
HF
5415
.
135
.
K47
1987
کتابخانه
Central Library and Documentation Center
محل استقرار
استان:
Kerman
ـ شهر:
Kerman
تماس با کتابخانه :
03433257204
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic marketing problems : cases and comments
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
Allyn and Bacon
Date of Publication, Distribution, etc.
1987
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 735 p. : ill. ; 25 cm
GENERAL NOTES
Text of Note
Includes bibliographies
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Roger A. Kerin, Robert A. Peterson
ORIGINAL VERSION NOTE
Text of Note
1
TOPICAL NAME USED AS SUBJECT
Entry Element
Case studies ، Marketing - Decision making
Entry Element
Case studies ، Marketing - Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
135
.
K47
1987
OTHER CLASS NUMBERS
Class number
CA
Class number
658
.
8
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Kerin, Roger A.
Relator Code
AU
AU Peterson, Robert A.
TI
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