عنوان
پدید آورنده
موضوع
رده
HF 5415.1255 .P47 2011
HF
5415
.
1255
.
P47
2011
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Retail marketing and branding: a definitive guide to maximizing ROI
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, West Sussex
Name of Publisher, Distributor, etc.
Wiley
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 300 p.: ill., maps; 24 cm.
GENERAL NOTES
Text of Note
"Perspectives on consumer industries & retail"--Book jacket
Text of Note
Includes index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Jesko Perrey and Dennis Spillecke
ORIGINAL VERSION NOTE
Text of Note
1
CONTENTS NOTE
Text of Note
1. Building superior retail brands -- Principles of successful brand management: art - science - craft -- Segmentation -- A guide to excellence in retail brand management -- Store brand portfolio management -- Private label branding -- 2. Optimizing marketing ROI -- Budget sizing: the million dollar question -- Budget prioritization -- How to spend it: fact-based media mix optimization -- Reach-cost-quality -- Marketing mix modelling -- The digital evolution of retail marketing -- POS marketing -- Leaflets and local print advertising: how to achieve local media excellence -- Excellence in classical media -- Digital marketing excellence -- Boosting customer value through CLM -- Smart sourcing -- 3. Ten perspectives on retail marketing
TOPICAL NAME USED AS SUBJECT
Entry Element
، Branding )Marketing(
Entry Element
، Brand name products
Entry Element
، Retail trade
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8700688
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
1255
.
P47
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Perrey, Jesko.
Relator Code
AU
AU Spillecke, Dennis
TI
