عنوان

Principles of marketing

.Language of Text, Soundtrack etc

English

Title Proper

Principles of marketing

Place of Publication, Distribution, etc.

New Delhi

Name of Publisher, Distributor, etc.

Prentice Hall

Date of Publication, Distribution, etc.

c2001

Specific Material Designation and Extent of Item

1 v. )various pagings( :ill. ;29 cm. + 1 computer laser optical disk )4 3/4 in.(

Text of Note

Includes bibliographical references and indexes.

Text of Note

Philip Kotler, Gary Armstrong

Text of Note

1

Text of Note

1

Text of Note

Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.

Entry Element

، Marketing

Number

Class number

Entry Element

Kotler, Philip.

Relator Code

AU

AU Armstrong, Gary.

TI