عنوان
پدید آورنده
موضوع
رده
HF 5415 .E24 2015
HF
5415
.
E24
2015
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Volume Designation
author
Title Proper
Marketing ethics & society
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Los Angeles
Name of Publisher, Distributor, etc.
SAGE
Date of Publication, Distribution, etc.
c2015
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 300 p.: ill.; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Lynne Eagle & Stephan Dahl
ORIGINAL VERSION NOTE
Text of Note
1
CONTENTS NOTE
Text of Note
Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics
TOPICAL NAME USED AS SUBJECT
Entry Element
Moral and ethical aspects ، Marketing
Entry Element
Social aspects ، Marketing
DEWEY DECIMAL CLASSIFICATION
Number
174
.
96588
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
E24
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Eagle, Lynne
Relator Code
AU
AU Dahl, Stephan author
TI Marketing ethics and society
TI
