عنوان
پدید آورنده
موضوع
رده
GV 714 .I79 2008
GV
714
.
I79
2008
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Sport promotion and sales management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Champaign, IL
Name of Publisher, Distributor, etc.
Human Kinetics
Date of Publication, Distribution, etc.
c2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 339 p.: ill.; 29 cm
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 311-329( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Richard L. Irwin, William A. Sutton, Larry M. McCarthy
ORIGINAL VERSION NOTE
Text of Note
1
CONTENTS NOTE
Text of Note
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management
TOPICAL NAME USED AS SUBJECT
Entry Element
، Sports - Public relations
Entry Element
Marketing ، Sports
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2/9796
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV
714
.
I79
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dates
7591-
Entry Element
Irwin, Richard L.
Relator Code
AU
AU Sutton, William Anthony 1951-
AU McCarthy, Larry M. 1954-
TI
