عنوان
پدید آورنده
موضوع
رده
658.4012 B228e 1987
658
.
4012
B228e
1987
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
3303
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Essentials of Media planing: a Marketing viewpoint
General Material Designation
[Book]
First Statement of Responsibility
/ Arnold M. Barban, Steven M.Cristol, Frank J.Kopec
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago
Name of Publisher, Distributor, etc.
: NTCBusiness Books
Date of Publication, Distribution, etc.
, 1987.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii,160p.
Other Physical Details
:graph.,tables
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index
TOPICAL NAME USED AS SUBJECT
Planing(marketing)
Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4012
B228e
1987
PERSONAL NAME - PRIMARY RESPONSIBILITY
Barban, Arnold M.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Cristol Steven M، .Jt auth
Kopec, Frank J، .Jt auth
ORIGINATING SOURCE
Country
ایران
Agency
دانشگاه اراک
LOCATION AND CALL NUMBER
Call Number
658.4012 B228e 1987
old catalog
p
BL
1
a
Y
