عنوان
پدید آورنده
موضوع
رده
HF 5415.3 .P4C61
HF
5415
.
3
.
P4C61
کتابخانه
محل استقرار
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behavior and marketing strategy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
McGraw- Hill, Irwin
Date of Publication, Distribution, etc.
2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
582p. : illus )some col(
SERIES
Other Title Information
McGraw- Hill/ Irwin series in marketing
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
J. Paul Peter, Jerry C. Olson
ORIGINAL VERSION NOTE
Text of Note
1
TOPICAL NAME USED AS SUBJECT
Entry Element
، Consumer behavior
Entry Element
، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
3
.
P4C61
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Peter J. paul
Relator Code
AU
AU Olson, Jerry Corrie, 1994-
TI
SE
