عنوان
پدید آورنده
موضوع
رده
HD 9980.5 .Z45
HD
9980
.
5
.
Z45
کتابخانه
محل استقرار
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Services marketingl integrating customer focus across the firm
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
McGraw-Hill
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 620p.: illus, tables, charts.
GENERAL NOTES
Text of Note
Includes bibliographyical references & index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Valarie A. Zeithaml, Mary Jo Bitner
ORIGINAL VERSION NOTE
Text of Note
1
TOPICAL NAME USED AS SUBJECT
Entry Element
، Service industries- Marketing
Entry Element
، Customer services
Entry Element
، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
9980
.
5
.
Z45
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Zeithaml, Valsrie A.
Relator Code
AU
AU Bitner, Mary Jo joint author
TI
