/ Rosann L. Spiro, Gregory A. Rich, William J. Stanton
EDITION STATEMENT
Edition Statement
12th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: McGraw-Hill/Irwin,
Date of Publication, Distribution, etc.
, c2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiii, 584 p. ill., maps 26 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
Text of Note
"The purpose of this book is to prepare future salespersons and sales force managers. The 12th edition reflects the changing social and technological changes that will affect sales force managers during the 2000s. Emphasis is placed on how the Internet is affecting personal selling and sales management practices"--Provided by publisher.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.