عنوان
پدید آورنده
موضوع
رده
HF5415.13 .L5883 2016
HF5415
.
13
.
L5883
2016
کتابخانه
محل استقرار
استان: Khorasan Razavi ـ شهر: Mashhad
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-194-4659-01-1
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
3129
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Services marketing
General Material Designation
[Book]
Other Title Information
:people, technology, strategy
First Statement of Responsibility
/ Jochen Wirtz, Christopher Lovelock
EDITION STATEMENT
Edition Statement
Eighth edition
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Jersey
Name of Publisher, Distributor, etc.
: World Scientific
Date of Publication, Distribution, etc.
, 2016.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii,783p.
Other Physical Details
: ill.(col.), table(col.)
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Index
Text of Note
Glossary
TOPICAL NAME USED AS SUBJECT
Marketing--Management
Professions--Marketing
Service industries--Marketing
Customer services--Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
L5883
2016
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lovelock, Christopher H., author
PERSONAL NAME - SECONDARY RESPONSIBILITY
Wirtz, Jochen
ORIGINATING SOURCE
Country
ایران
old catalog
p
BL
1
a
Y
