عنوان

Advances in electronic marketing [electronic resource]

(Number (ISBN

1-59140-323-5

Country Code

IR

Number

162 EBL

.Language of Text, Soundtrack etc

انگلیسی

Country of publication

IR

Title Proper

Advances in electronic marketing [electronic resource]

General Material Designation

[Book]

First Statement of Responsibility

/ [Edited by] Irvine Clarke III, Theresa Flaherty

Place of Publication, Distribution, etc.

Hershey, London

Name of Publisher, Distributor, etc.

: Idea Group Pub.

Date of Publication, Distribution, etc.

, 2005.

Specific Material Designation and Extent of Item

xv, 318 p.

Other Physical Details

: ill.

Text of Note

Electronic

Text of Note

Index

Text of Note

Bibliography

Text of Note

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher. Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- Viral marketing : the use of surprise / Adam Lindgreen, Joeelle Vanhamme -- Retailer use of permission-based mobile advertising / Jari Salo, Jaana Teahtinen -- Integrating Internet/database marketing for CRM / Sally Rao, Chris O'Leary -- Developing brand assets with wireless devices / Jari H. Helenius, Veronica Liljander -- Geographic information systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta -- Legal online marketing issues : the opportunities and challenges / Michael T. Zugelder -- Regulatory and marketing challenges between the U.S. and EU for online markets / Heiko deB. Wijnholds, Michael W. Little -- Modeling the effects of attitudes toward advertising on the Internet / Chris Manolis ... [et al.] -- Virtual community : a model of successful marketing on the Internet / Carlos Falviaan, Miguel Guinalaiu -- An online consumer purchase decision cycle / Penelope Markellou, Maria Rigou, Spiros Sirmakessis.

Variant Title

Electronic marketing

Internet marketing

Internet advertising

World Wide Web

Class number

Book number

Clarke, Irvine، 1961-

Flaherty, Theresa، 1968-

Country

ایران

Host name

Advances in electronic marketing

Access number

عادی

Compression information

محرمانه

Date and Hour of Consultation and Access

Idea group.pdf

Bits per second

5109625

Contact for access assistance

مدیر

Electronic Format Type

متن

File size

0

Record control number

162 EBL

old catalog

e

BL

1

a

Y