عنوان
پدید آورنده
موضوع
رده
HD69 .B7A25 2011
HD69
.
B7A25
2011
کتابخانه
محل استقرار
استان: Khorasan Razavi ـ شهر: Mashhad
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
2005
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand relevance
General Material Designation
[Book]
Other Title Information
:making competitors irrelevant
First Statement of Responsibility
/ David A. Aaker
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco, CA
Name of Publisher, Distributor, etc.
: Jossey-Bass
Date of Publication, Distribution, etc.
, 2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 381 p.
Other Physical Details
: ill.
Dimensions
; 24 cm.
SERIES
Series Title
(The Jossey-Bass business and management series)
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Index
Text of Note
Bibliography:p. 359 - 370
TOPICAL NAME USED AS SUBJECT
Brand name products
Branding (Marketing)
Technological innovations
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
Book number
.
B7A25
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Aaker, David A
ORIGINATING SOURCE
Country
ایران
old catalog
p
BL
1
a
Y
