عنوان
پدید آورنده
موضوع
رده
HD69 .B7 H647
HD69
.
B7
H647
کتابخانه
محل استقرار
استان: Khorasan Razavi ـ شهر: Mashhad
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
6013
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
How brands become icons : the principles of cultural branding
General Material Designation
[Book]
First Statement of Responsibility
/ Douglas B. Holt
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, Mass
Name of Publisher, Distributor, etc.
: Harvard Business School Press
Date of Publication, Distribution, etc.
, 2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 263 p.
Other Physical Details
: ill.
Dimensions
; 25 cm
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
index
Text of Note
bibliography
CONTENTS NOTE
Text of Note
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism
TOPICAL NAME USED AS SUBJECT
Brand name products
Business names
Popular culture
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
Book number
.
B7
H647
PERSONAL NAME - PRIMARY RESPONSIBILITY
Holt, Douglas B
ORIGINATING SOURCE
Country
ایران
old catalog
p
BL
1
a
Y
