عنوان
پدید آورنده
موضوع
رده
659 .1 Da-M
659
.
1
Da-M
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
256257
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Measuring advertising readership and results
General Material Designation
[book]
First Statement of Responsibility
/ Daniel Starch and staff
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill
Date of Publication, Distribution, etc.
، [1966]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 270 p.illus, tables, diagrs
GENERAL NOTES
Text of Note
Includes bibliographies
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
Entry Element
Advertising
Entry Element
Advertising
Topical Subdivision
-- Psychological aspects
Topical Subdivision
-- Newspaper
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Da-M
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5827
.
S75
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Starch, Daniel and staff
Relator Code
author
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF5827.S75
Previous cataloging
BL
1
Y
