عنوان
پدید آورنده
موضوع
رده
658 .8 Z48Si 2003
658
.
8
Z48Si
2003
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
253124
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Services marketing: integrating customer focus across the firm
General Material Designation
[book]
First Statement of Responsibility
/ Valarie A. Zeithaml, Mary Jo Bitner
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: McGraw-Hill/Irwin
Date of Publication, Distribution, etc.
، 2003
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 668 p.
Other Physical Details
: ill.
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Service industries
Entry Element
Customer services
Entry Element
Marketing
Topical Subdivision
-- Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Z48Si
2003
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9980
.
5
.
Z45
2003
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Bitner, Mary Jo
Entry Element
Zeithaml, Valarie A
Relator Code
creator
Relator Code
author
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HD9980.5.Z45 2003
Previous cataloging
BL
1
Y
