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عنوان
Advertising and promotion for retailing: Text and cases
پدید آورنده
/ Laurence W. Jacobs
موضوع
Advertising,Sales promotion
رده
659
.
1
J17A
1972
کتابخانه
Central Library and Archive Center of shahid Beheshti University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
22431916
-
021
NATIONAL BIBLIOGRAPHY NUMBER
Number
263947
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and promotion for retailing: Text and cases
General Material Designation
[book]
First Statement of Responsibility
/ Laurence W. Jacobs
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Glenview, Ill.
Name of Publisher, Distributor, etc.
: Scott, Foresman
Date of Publication, Distribution, etc.
، 1972
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
248 p.
Other Physical Details
: ill.
GENERAL NOTES
Text of Note
Bibliography: p. 241-244
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
Entry Element
Sales promotion
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
J17A
1972
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
.
J28
1972
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Jacobs, Laurence Wile
Dates
، 1939-
Relator Code
author
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF5823 .J28 1972
Previous cataloging
BL
1
Y
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