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عنوان
Revealing the corporation: perspectives on identity, image, reputotion, covporate branding, and corporate-level marketing
پدید آورنده
/ An Anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser
موضوع
Corporations,Corporate image,Business names
رده
338
.
74
R449
2003
کتابخانه
Central Library and Archive Center of shahid Beheshti University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
22431916
-
021
NATIONAL BIBLIOGRAPHY NUMBER
Number
253242
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Revealing the corporation: perspectives on identity, image, reputotion, covporate branding, and corporate-level marketing
General Material Designation
[book]
First Statement of Responsibility
/ An Anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
: Routledge
Date of Publication, Distribution, etc.
، 2003
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 365P.
Other Physical Details
: ill.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
Text of Note
0
TOPICAL NAME USED AS SUBJECT
Entry Element
Corporations
Entry Element
Corporate image
Entry Element
Business names
DEWEY DECIMAL CLASSIFICATION
Number
338
.
74
R449
2003
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Balmer, John M.T.
Entry Element
Greyser, Stephen A.
Entry Element
1935-
Dates
، 1935-
Relator Code
author
Relator Code
author
Relator Code
author
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
338 .74 R449 2003
Previous cataloging
BL
1
Y
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