= rookies, dealers, strategists, and strategic dealers
First Statement of Responsibility
/ Lars Alkærsig, Techincal University of Denmark; Karin Beukal, University of Copenhagen, Denmark; Toke Reichstein, Copenhagen Business School, Denmark ; foreword Suzanne Harrison.
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
: Plagrave macmillan
Date of Publication, Distribution, etc.
، 2015
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 195p.
Other Physical Details
: ill, chart
GENERAL NOTES
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Includes bibliographical references and index.
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0
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Lars Alkaersig, Karin Beukel and Toke Reichstein
CONTENTS NOTE
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Machine generated contents note: -- 1. Introduction -- 2. IP Archetypes : Rookies, Strategists, Dealers and Strategic Dealers -- 3. The IP Rookie -- 4. The IP Dealer -- 5. The IP Strategist -- 6. The IP Strategic Dealer -- 7. IP Strategy -- 8. Markets for IP -- 9. IP Archetypes and Demographics -- 10. IP and Economic Performance.
SUMMARY OR ABSTRACT
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"Intellectual Property Rights Management explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. In particular, this book provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them. By doing so, the authors offer further insights as to the use of IP and IP management practices across firms. By looking at empirical data covering the population of firms, the findings not only pertain to large organization but also reflect the practices and operations that reside in SMEs. This volume also utilizes labor market and firm data to determine whether there is a definitive relationship between IP and economic performance on the firm level. "--