عنوان
پدید آورنده
موضوع
رده
658 .8342 0973 C758 2007
658
.
8342
0973
C758
2007
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
263632
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behavior: Building marketing strategy
General Material Designation
[book]
First Statement of Responsibility
/ Del I. Hawkins, David L. Mothersbaugh, Roger J. Best
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: McGraw- Hill
Date of Publication, Distribution, etc.
، 2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 790 p.
Other Physical Details
: col. ill., + 1 CD-ROM
GENERAL NOTES
Text of Note
Includes bibliographical references and indexes
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumer behavior - United States
Entry Element
Market surveys - United States
Entry Element
Consumer behavior - United States
Topical Subdivision
-- Case studies
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8342
0973
C758
2007
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
33
.
U6
C653
2007
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Hawkins, Del I.
Entry Element
Mothersbaugh, David L.
Entry Element
Best, Roger J.
Relator Code
creator
Relator Code
creator
Relator Code
creator
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF5415.33.U6 C653 2007
Previous cataloging
BL
1
Y
