عنوان
پدید آورنده
موضوع
رده
HF5415.3 .P468 1999
HF5415
.
3
.
P468
1999
کتابخانه
محل استقرار
استان: Mazandaran ـ شهر: Babolsar
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0256261903
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
24464
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behavior and marketing strategy
General Material Designation
[Book]
First Statement of Responsibility
/ J. Paul Peter,Jerry C. Olson ,Klaus G. Grunert
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: Irwin/McGraw-Hill
Date of Publication, Distribution, etc.
,c1999.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 526 p
Other Physical Details
. ill. (some col.) 26 cm.
SERIES
Series Title
(Irwin/McGraw-Hill series in marketing)
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 481-510) and indexes.
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumer behavior
Entry Element
Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
.
342
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
3
Book number
.
P468
1999
PERSONAL NAME - PRIMARY RESPONSIBILITY
Peter, J. Paul.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Olson, Jerry C.(Jerry Corrie),1944-
Grunert,Klaus G
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF5415.3 .P468 1999
old catalog
p
BL
1
a
Y
