INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0415027810
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
4374
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising as communication
General Material Designation
[Book]
First Statement of Responsibility
/ Gillian Dyer
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ; New York
Name of Publisher, Distributor, etc.
: Routledge
Date of Publication, Distribution, etc.
,1988 (1990 printing).
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 230 p
Other Physical Details
. ill. 22 cm.
SERIES
Series Title
(Studies in culture and communication)
GENERAL NOTES
Text of Note
Language: انگلیسی
Text of Note
Originally published: London ; New York : Methuen, 1982.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 215-226) and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5821
Book number
.
D89
1982
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dyer, Gillian.
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF5821 .D89 1982
old catalog
p
BL
1
a
Y
