INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0070539073
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
32186
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and promotion management
General Material Designation
[Book]
First Statement of Responsibility
/ John R. Rossiter, Larry Percy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill
Date of Publication, Distribution, etc.
,1987.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 649 p
Other Physical Details
. ill. 25 cm.
SERIES
Series Title
(McGraw-Hill series in marketing)
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
bibliography :p.629-649
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising
Entry Element
Sales promotion
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5821
Book number
.
R65
PERSONAL NAME - PRIMARY RESPONSIBILITY
Rossiter, John R.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Percy, Larry
ORIGINATING SOURCE
Country
ایران
LOCATION AND CALL NUMBER
Call Number
HF5821 .R65
old catalog
p
BL
1
a
Y
