The Effect of Using TV Advertisement on Iranian EFL Learners' Vocabulary Acquisition
General Material Designation
[Thesis]
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
Aras International Campus
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
DISSERTATION (THESIS) NOTE
Dissertation or thesis details and type of degree
Master of Arts (M.A)
Discipline of degree
, English Language Teaching
SUMMARY OR ABSTRACT
Text of Note
In English classrooms, teachers face different problems in teaching vocabulary items. The purpose of this study is to find a more practical way to make the vocabulary learning easier. This study aimed at investigating the effect of using TV advertisements on Iranian EFL learners' vocabulary learning. A quasi-experimental design was adopted to carry out the study. Some 60 intermediate students participated in this study which lasted for one institute term. The students were divided into two groups: one experimental group and one control group. At the beginning of the program, the researcher conducted Cambridge Flyer Tests in order to assure the homogeneity of the students' proficiency level. A pretest was subsequently administered on learners' vocabulary knowledge. Then the intervention commenced. At the end of the course, one posttest was conducted for measuring the effectiveness of the treatment. Because there were two groups in this study, the researcher used t-test for analysis, paired t-test for comparing the results within groups, and independent t-test for comparing the results between groups. The results showed that television advertisements were indeed conducive to EFL vocabulary learning by the learners.
UNCONTROLLED SUBJECT TERMS
Subject Term
EFL learner
Subject Term
TV advertisement
Subject Term
Vocabulary items
PERSONAL NAME - PRIMARY RESPONSIBILITY
Fathi Yousefabad, Mahsa
PERSONAL NAME - SECONDARY RESPONSIBILITY
Zohrabi, Mohammad, Sepervisor
Frrokhi, Farahman, consultor
ORIGINATING SOURCE
Country
ایران
ELECTRONIC LOCATION AND ACCESS
Host name
The Effect of Using TV Advertisement on Iranian EFL Learners' Vocabulary Acquisition