INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-81-203-2529-6
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
89-434
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising media planning
General Material Designation
[Book]
Other Title Information
:a brand management approach
First Statement of Responsibility
/ Larry D. Kelley and Donald W. Jugenheimer
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Armonk, N.Y.
Name of Publisher, Distributor, etc.
: M.E. Sharpe,
Date of Publication, Distribution, etc.
, c2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vii, 144 p., 24 cm.
GENERAL NOTES
Text of Note
Language: انگلیسی
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Advertising media planning
Brand name products
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5826
.
5
Book number
.
K45
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kelley, Larry D., 1955-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Jugenheimer, Donald W
ORIGINATING SOURCE
Country
ایران
old catalog
p
BL
1
a
Y
